Michi is a fashion knitwear label owed by Award winning Knitwear Designer Michelle Mc Carroll. Michelle’s love of fashion came at a very early age watching her Grandfather run his successful Childrenswear business in Inishowen, Donegal. Always knowing her calling would be in the Creative Industries, Michelle’s passion for knitwear developed after moving from a degree in Fashion to Fashion and Textiles at The Winchester School of Art. She discovered a love for the hands-on process of knitted textiles, sculpting fabrics into unusual silhouettes and textures. She graduated with a First Class honours in 2001 and a place at London’s prestigious Royal College of Art to further her studies.

After obtaining a masters in Womenswear Knitwear, a work placement with Lainey Keogh and a few national awards persuaded Michelle to return home to Donegal in 2003 where her graduate collection, ‘Eccentric Eclectic’, was snapped up by a local design boutique and the Michi label was born, Michi being a childhood petname given to her by her family.

In 2004 she opened her studio in Church Lane, Letterkenny, producing one-off commissions for private clients, and had won the Special Merit prize at the Irish Heart Foundation Fashion Awards. She debuted her first ready-to-wear collection at Dublin Fashion Week in 2005 receiving a lot of media attention, resulting in numerous catwalk shows around the country, and in 2009 won the prestigious IACI Muriel Gahan Scholarship award for innovation in Irish Craft at the RDS National Crafts Competition.

Michi’s creations are feminine and innovative using a colour palette that is striking and individual with a real sense of fashion beyond the everyday perception of knitwear. Her garments feel like a second skin in their weight and contour, with her inspiration coming from a wide appreciation of design, film, people watching and a determination to push the boundaries.